Is a leading market Spanish Enterprise specializing in the production and collocation of microcement and floor, wall, kitchen and bathroom, outdoors and swimming pool liners.
This came to life during the Precision Marketing campaign we did together with Tribu – a strategic marketing agency driven by data – with guidelines in different European media.
We carried out a B2B hyper targeting campaign aimed at people who did searches for Microcement in different areas of Europe. Under this methodology, we analyzed data, identified insights and each target’s different needs which we later implemented in the creativity of each piece.
Once the campaign launched, we followed it to determine which pieces had better performance and why. In this case, measurements were made from Argentina for the European market. By adjusting and increasing the efficiency of the messages almost in real time, we optimized Topcret’s investment in digital advertising. This technology, of course, allows us to measure any given market from anywhere in the world.