Is an Argentinean telecommunications company operating since 1990 which offers cable television, digital fixed telephony and Internet services in the country.
To do so, we started with an insight that played a key role in the campaign’s results: “Why is it that we talk to our TV?”. This led to the creation of a TV spot and another version especially released for digital media. One month later, the spot ranked among the 10 most viewed on YouTube, which made it a real hit. For the campaign we also developed graphics for public places, newspaper and magazine prints, a radio spot and all the digital marketing content related to this new and innovative service.