Megatlon Advertising
We train and Enjoy

By carefully studying the brand, we detected that Megatlon put up major barriers to non-associates: they couldn’t see with their own eyes their striking facilities and the brand’s state-of-the-art gear in all of their branches. A guided visit, while possible, was not something potential clients would ask for.

Megatlon

Is the most important network of wellness clubs in Argentina.

To go around this, we created a campaign within the different branches and redefined the company’s claim. Thus, the concept “We train, we enjoy” came to life. A concept we developed during the lifespan of the campaign in different pieces, OOH advertisement, and digital media.