“Attributes” campaign | Estudio Dandy
Telecentro Advertising

“Attributes” campaign

The goal of the campaign was clear: keep on boosting Telecentro’s quality reputation. This is how “Attributes” came to be Telecentro’s first technology-forward, data-driven advertising campaign.

Head of Creative: Hernan Sen | COO - Chief Operating Officer: Valeria Castellano


Telecentro is an Argentinean telecommunications company which has offered cable television, landline telephones and digital Internet services since 1990.

We created 5 spots to communicate the brand’s main features and increase its market share. But, where did we get our ideas from? Data. To understand which assets were the most valuable for each potential audience, we analyzed a lot of data. We noticed that several of the attributes, such as the fastest internet, WiFi on the street, 4k, voice control, and the lowest price were unique to Telecentro and not offered by the competition. Read about the success story here.

Using a classic split-screen feature coupled with an always effective dose of humour, we crafted a message that Telecentro gives you more and charges you less. There’s not much to think about. Make the jump to Telecentro.