“Attributes”, Telecentro’s smart shopper campaign. | Estudio Dandy

“Attributes”, Telecentro’s smart shopper campaign.

“Telecentro’s new campaign has been developed in 5 spots, in which we communicate the company’s differentiating attributes. Using the classic split-screen look and an always effective dose of humor, we state that Telecentro gives you more and charges you less. There is not much to think about, just come to Telecento. As for the company’s marketing and communications team, this year the company has been joined by Tribu, the data-driven strategic marketing agency headed by former Unilever’s EVP Pablo Gazzera. And this is undoubtedly one of the most important highlights of the campaign we are presenting today, since it is all about data-driven creativity. That is how we succeeded in creating 5 solid pieces, both strategic and content oriented”, said Hernan Sen.

  • Customer: Telecentro
  • Campaign: Attributes
  • Agency: DANDY
  • CEO: Hernan Sen
  • Creative Design: Pilar Puig Lómez
  • Graphic Design: Mónica Iturralde
  • Data Analytics: Valeria Castellano
  • Audiovisual Producer: Valeria Pinto
  • Data Driven Marketing Agency: Tribu
  • Directors: Pablo Gazzera and Rodrigo Jimenez
  • Production Company: Huinca Cine
  • Director: Andy Shaquespear
  • Executive Producers: Diego Turdera, Fabio Cimmarusti, Sole Belda
  • Producer: Merlina Scalise
  • Director of photography: Sebastián Cantillo
  • Art director: Sebastián Beretta
  • Costumes: Majo Aicardi
  • Editing: CQN Post
  • Post-production: CQN Post
  • Soundscore: Daniel Vilá
  • Sound: Control Z HD
  • Voice over: Gonzalo Heras
  • Sound: Faiketen
  • Responsible for the advertiser: Diego González Betancor
  • Production by the advertiser: Eleonora Junquet

Download: Dandy Dossier April 2020
Link: https://www.dossiernet.com.ar/articulo/-atributos-la-campana-smart-shopper-de-telecentro/22626