Is a product manufactured by Pharma 2000, the most high-tech pharmaceutical plant in Latin America. Its line of medicine belongs to Investi Farma Lab, leader in the market.
The Dandy recommendation was to rethink the identity of the product. Since it’s a medical product, we were incredibly careful with every detail, finally achieving a solid, vibrant and reliable brand identity. Shortly after launch, market research showed our work was solving the client’s original problems. We raised the product’s perception to consumers and conveyed all of the technological investments and benefits of the manufacturer.