Is a hotel chain from Wyndham, the world’s largest hotel company. The chain has hotels in several countries in Latin America and the United States.
We started with the claim that nothing defeats Dazzler in quality of service. The claim is a play on words between “dar” (to defeat) and the name of the brand. From there we developed creative for traditional and digital media, as well as brochures, digital banners and newsletters. Together they convey the idea that “Nothing Beats Dazzler”.
We have been present from the very first launch of the Dazzler brand, which was later acquired by Wyndham Hotel Group, the largest hotel chain in the world.