Estudio Dandy | Nothing Beats Dazzler
Dazzler Advertising
Nothing Beats Dazzler

Our first job was the launch of “Nothing Beats Dazzler”, a regional campaign for LATAM aimed at introducing the brand in the market by publicizing the location of the chain’s different hotels in various regions of Argentina, Peru, Paraguay and Uruguay. This is the company’s differential, since each hotel is strategically located in high demand areas.

Dazzler

Dazzler by Wyndham is the world’s largest hotel company. The chain has hotels in several countries in Latin America and the United States.

In order to work on the campaign, we started with the claim proposed by the client from which we developed pieces for traditional and digital media, as well as brochures, digital banners and newsletters. The claim is a play on words between “dar” (to defeat) and the name of the brand. Together they convey the idea that nothing defeats Dazzler in terms of quality of service.

We were present since the very first launch of the brand which was later acquired by Wyndham Hotel Group, the largest hotel chain in the world.