Topcret is a leading Spanish company specializing in the production and installation of Microcemento® and coatings suitable for floors, walls, kitchens and bathrooms, outdoors and swimming pool liners.
This came to life in a Precision Marketing campaign in collaboration with Tribu – a strategic marketing agency driven by data – in different European markets.
We carried out a hyper-targeted B2B campaign aimed at people who searched for Microcemento® in different areas of Europe. With this methodology, we analyzed data, identified insights, and targeted different consumer needs to implement personalization into each piece of creative.
Once the campaign launched, we analyzed which ads performed better and why, then optimized each message. In this case, measurements were made by Dandy in Argentina for the European market. By adjusting and increasing the efficiency of messaging almost in real time, we optimized Topcret’s investment in digital advertising. This technological approach allows us to measure any given market from anywhere in the world.