Is an Argentinean telecommunications company operating since 1990. It offers cable television, digital fixed telephony and Internet services in the country.
We first carried out in-depth market research and study of the competition. The results of this research, allowed us to understand the best course of action to adopt in terms of service naming and alignment with Telecentro’s brand. The goal was to launch T-Play while keeping the philosophy of the company’s look and feel but with a renewed and modern concept.
Once the project was completed, the graphic guidelines of T-Play were incorporated into the company’s brand manual.