Voice control | Estudio Dandy
Telecentro Advertising

Voice control

“We talk to our TV” was one of the first big campaigns in the history of Telecentro. It was not only a milestone in the style and communication quality of the company, but was also the launch of a new technology, second to none in Latin America. It was the first voice-operated remote control which allowed users to access their favorite channels and apps just by naming them aloud.

Head of Creative: Hernan Sen | COO - Chief Operating Officer: Valeria Castellano


Is an Argentinean telecommunications company which has offered cable television, landline telephones and digital Internet services since 1990.

We started with an insight that played a key role: “Why is it that we talk to our TV?” This led to the creation of a TV spot that, one month later, ranked among the 10 most viewed on YouTube. For the campaign we also developed graphics for public places, newspaper and magazine prints, a radio spot and all the digital marketing content related to this new and innovative service.