Voice control | Estudio Dandy
Telecentro Advertising

Voice control

“We talk to our TV” was one of the first big campaigns in the history of Telecentro. It was not only a milestone in the style and communication quality of the company, but was also the launch of a new technology, second to none in Latin America. It was the first voice-operated remote control which allowed users to access their favorite channels and apps just by naming them aloud.


Is an Argentinean telecommunications company which has offered cable television, landline telephones and digital Internet services since 1990.

We started with an insight that played a key role: “Why is it that we talk to our TV?” This led to the creation of a TV spot that, one month later, ranked among the 10 most viewed on YouTube. For the campaign we also developed graphics for public places, newspaper and magazine prints, a radio spot and all the digital marketing content related to this new and innovative service.