Estudio Dandy | Voice-operated control
Telecentro Advertising
Voice-operated control

“We talk to our TV” was one of the first big campaigns in the history of Telecentro. It was not only a milestone in the style and communication quality of the company, but also the launch of a new technology, second to none in LATAM: the first voice-operated remote control which allows users to access their favorite channels and apps just by naming them.


Is an Argentinean telecommunications company operating since 1990 which offers cable television, digital fixed telephony and Internet services in the country.

To do so, we started with an insight that played a key role in the campaign’s results: “Why is it that we talk to our TV?”. This led to the creation of a TV spot and another version especially released for digital media. One month later, the spot ranked among the 10 most viewed on YouTube, which made it a real hit. For the campaign we also developed graphics for public places, newspaper and magazine prints, a radio spot and all the digital marketing content related to this new and innovative service.