See worksWe train and Enjoy
By carefully studying the brand, we detected that Megatlon put up major barriers for potential members to see how great Megatlon truly is. Potential members couldn’t see with their own eyes the striking facilities and state-of-the-art gear in all of the Megatlon branches. A guided visit, while possible, was not something potential clients would ask for either.
Head of Creative: Hernan Sen | COO - Chief Operating Officer: Valeria Castellano
Megatlon
Is the most popular network of wellness clubs in Argentina.
To solve this, we created a campaign for different branches and redefined the company’s standing for potential customers. Thus, the concept “We train, we enjoy.” came to life in different pieces in OOH advertisements and digital media.
