Telecentro Advertising
WiFi in the streets

We upload, share, download, listen and answer… Today we are connected 24/7, so no data is ever good enough. That’s why Telecentro decided to launch a new technology which allows them to have the largest WiFi in the country and their subscribers to enjoy one of the benefits they value the most today: free Internet in the streets. You only need to connect once and then your cell phone will link independently to other nodes or spots nearby.


Telecentro is an Argentinean telecommunications company operating since 1990 which offers cable television, digital fixed telephony and Internet services in the country.

For the launch, we developed a campaign based on print + outdoor communication. At the same time, we created a TV spot which also had its own version designed and edited exclusively for online media; and we set up an online campaign for Precision Marketing. This is how we got the news out everywhere: if you’re on the street, Telecentro gives you free Internet.