See worksIdentity and Awareness Campaign
For ObsBA, we developed a new institutional identity and created a communications campaign to generate awareness by defining a new claim: “You are ObSBA”. We then used this claim as a campaign concept for a tv spot advertised in the government of Buenos Aires’ audiovisual media, graphic ads, outdoor advertising, online pieces, brochures and credentials.
ObSBA
Is the medical insurance provider for workers of the city of Buenos Aires, Argentina.
For the campaign, we decided to make the new identity of ObSBA more personal. We refrained from using models and stock photos and used the company’s own staff.
The project was presented to the communications department of the city government of Buenos Aires and, once approved, the mayor himself participated in the launch.
