Estudio Dandy | You are ObSBA
ObSBA Advertising
You are ObSBA

For ObsBA, we first developed a new institutional identity and then created the communication campaign to generate awareness by defining a new claim (“You are ObSBA”). We then used this claim as a campaign concept as part of an institutional spot advertised in the government of Buenos Aires audiovisual media, graphic ads, outdoor advertising, online pieces, brochures and credentials.

ObSBA

Is the medical insurance for workers of the city of Buenos Aires (Argentina).

For the campaign production we decided to have the public make the new identity of ObSBA their own. In that way, we refrained from using models and stock photos and made the photographic production with the health insurance’s own staff.

The project was presented to the communication area of the government of Buenos Aires city and, once approved, the mayor himself participated in the launch.