T-Play Campaign

Telecentro trusted Dandy to carry out the launch of T-Play, the company’s TV-everywhere service. For this project we were able to deploy all our skills and specialties in advertising, design and digital communication.

Head of Creative: Hernan Sen | COO - Chief Operating Officer: Valeria Castellano

Telecentro

Is an Argentinean telecommunications company which has offered cable television, landline telephones and digital Internet services since 1990.

First, we carried out some in-depth market research and studied the competition. The results allowed us to understand the best course of action to adopt in terms of service naming and alignment with Telecentro’s brand. The goal was to launch T-Play while keeping the philosophy of the company’s look and feel but with a renewed and modern concept.

Once the project was complete, the new graphic guidelines of T-Play were incorporated into the company’s brand manual.